Analisi Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu"

Penerapan teknik web scraping pada mesin pencari artikel ilmiah

Search engines are a combination of hardware and computer software supplied by a particular company through the website which has been determined. Search engines collect information from the web through bots or web crawlers that crawls the web periodically. The process of retrieval of information from existing websites is called "web scraping." Web scraping is a technique of extracting informat...

The essential brand persona: storytelling and branding

Storytelling is a well known and ancient art form. Fascinating and compelling characters have animated literature around the world from the beginning of the written word. Today, scientific research has laid the foundations for a sound empirical understanding of storytelling as a clear aid to memory, as a means of making sense of the world, as a way to make and strengthen emotional connections, ...

Brand Equity, Brand Loyalty and Consumer Satisfaction

This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and life...

Literature Review: Brand Equity

Sentiment Analysis and City Branding

The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena. This paper describes, on one hand, the characteristics of Sentiment Analysis and, on the other hand, the results of its application to an empirical research on the city of B...